How creators can sell more to mobile website visitors.
There is no super secret trick to increasing conversions from website visitors to customers, however there are methods and strategies that shouldn’t go unnoticed.
One specific strategy is to reduce the number of actions made in order to checkout or to make a payment.
This is essentially providing the option to replace the typical checkout form, which requires many taps to complete, with a payment method that uses information the customer has already stored on their device. Online shoppers now have a way to securely store their details once, and use it everywhere.
Major companies have already started taking steps in order to see this through. One most notably for its convenience when purchasing offline at terminals is Apple Pay.
Despite it’s offline recognition, there are only a number of major merchants who have spoken out about its incredible effectiveness in the realm of mobile eCommerce.
SeatGeek, whose sleek new checkout screen boasts a conversion rate up to 30%. With Apple Pay, that follow-through rate shoots up to 80%. — Forbes
So with the facts and approximate metrics reinforcing the importance of mobile payments, why have so few websites taken action?
Australian merchants using both Woocommerce and Prestashop as their eCommerce platforms, were surveyed. The results indicated that unawareness was a major reason why, followed by integration issues, accessibility, and product legality issues.
Buyte, a service which I created, was developed to allow merchants to adopt accelerated checkouts for their mobile users easily, by providing mobile payments as a service. Specifically Apple Pay as a service, for now.
The product is a website widget consolidated into a HTML snippet you can copy, tweak and paste into your site in order to provide a simple and versatile mobile payment experience.
How is Buyte’s widget versatile?
Apple Pay only works on Safari, thus only appears if your user is using Safari on an iPhone. Buyte is stateful, which means it changes state based on the environment it is loaded in. It appears everywhere using SMS, deep links and redirects to guide the potential customer to a hosted page on Safari where Apple Pay can be used, and then returns back to the original page. All of this with the goal of reducing the number of actions at checkout regardless of which browser or device the payment is loaded on.
The web is aggressively moving mobile whether it be demonstrated through the development of progressive web applications or through the emergence of mobile payments within the browser. For this reason it is critical that online sellers and creators be aware of the opportunity in capitalising on accelerated checkout services.
For more information on Buyte, visit https://buyte.co
